Client Case Study
Technology & Social Media
Los Angeles, San Francisco, New York, Seattle, and Chicago
As the Millennial workforce grows, a need arises for modern family benefits. At Snap Inc., a large population of its employees are Millennial parents in search of trusted, convenient, and affordable childcare. American companies lose an average of 8 work days from each of their parents annually due to childcare gaps alone. 83% of Millennial parents report that they would leave their job for one with better family lifestyle benefits. Additionally, a 2019 study by the Council for a Strong America found that, on average, childcare problems cause parents to lose two hours per week of work time. More than half of parents said it made them late for work, miss work or be distracted on the job.
No lost work days. Use just 4.75 hrs in backup care.
Quality care in as little as 3 hours notice.
Available across all economic brackets.
Rates as low as $6 per hr for in-home, personalized care.
Launch within 2 weeks of contract.
Backup & Wellness Care:
In-home personal childcare with a vetted professional in as little as 3 hours notice. Parents create a list of favorite helprs who know their children and home. The booking experience includes a profile and video introduction to each screened helpr.
The Helpr Difference:
Against traditional models that offer coverage by day, our parents receive coverage by the hour - this means that parents who are engaged in a more flexible environment can use, for example, 3 hours one day and save the other 5 for another. On average, parents don't book an 8 hour work day; they collaborate with co-parents and maximize their total benefit with more days of use.
Return to Work Program:
We help parents secure primary childcare with our concierge service. According to research, 43% of highly qualified women with children are leaving careers or off-ramping for a period of time. With this in mind, Snap is committed to supporting their new parents.
Outcomes & Engagement
Anticipated 2019 enrollment
Parents spread the word within their community and share favorite helprs.
Last minute bookings
Parents rely on Helpr for last minute and emergency care, 3-48 hours in advance.
Hours utilized per month
We support professional growth by reducing mental load and brain drain.